marketing11 Unsolicited Marketing Tips

Everything is marketing. EVERYTHING. If you’re confused about any of them, ASK!

• Hiring for curiosity is better than hiring for experience. Digging deep into why customers do things is more important than reapplying techniques that may no longer be effective.
• Good marketers do not always optimise for revenue, they optimise for generosity. Revenue comes in both cases, one of them just happens to take longer, can be more efficient and result in more.
• Stop telling people what you do, spend your time instead on showing them. Let them discover what you have to offer and why they should try/stick with you.
• Don’t take it personally when a customer goes with a competitor. Maybe it’s just not for them.
• You can obsess about making your customers happy or you can obsess about crushing your competition. Both work, but only one of these would cause you to lose sleep.
• Good customer service is easy — be honest, don’t make excuses you would hate to hear yourself and own up to your mistakes. That’s it.
• Solve problems.
• Marketing strategy and marketing tactics are not the same thing.
• Learn to edit. The first few (dozen) ideas/iterations are rarely any good.
• Feelings and status are more desirable than tasks and stuff.
• You can be great at social media without having an account on social media.
• Don’t give up, most people give up too soon.